Design DNA based on the driving feel of a horse and rider, embodied by Mazda’s "Takumi".
It takes "takumi" to breathe life into objects
In Japan, master craftsmen are called "Takumi". All Mazda engineers refine their skills and pour their passion into building cars with the aim of becoming "Takumi". But Mazda does not believe that building cars is only about engineering. What ultimately moves people is cars that are imbued with the engineers’ soul. Only "Takumi", who combine their acute powers of perception with technical expertise, are able to truly breathe life into objects. For Mazda’s "Takumi", there is no finish line. Never satisfied with the present, they devote their lives to car manufacturing and refuse to compromise in the pursuit of ever-higher levels of perfection.
Mazda MX-5 that captivated the world
Mazda MX-5 is the epitome of Mazda craftsmanship. This craftsmanship is how the accelerator and the brake respond in perfect harmony to the driver. It is why driving an MX-5 is a truly joyful experience that frees people from the everyday by being their consummate partner. Mazda MX-5 has been loved by people around the world since its release in 1989 as the modern version of the horse to the rider, and it continues to set new Guinness World Records as the best-selling two-seater convertible sports car in the world. Its outstanding riding comfort is evident from the first moment, with a driving experience that takes fun to drive to new heights. The passion of Mazda engineers and the enthusiastic support of so many drivers culminate in this sports car that celebrates driving.
Expressing movement with forceful vitality
The technical expertise, soul and passion of Mazda’s "Takumi" can be found not only in the feel but also the look of Mazda vehicles. Infusing cars with the vitality and beauty inherent in the movements of animals intensifies the emotional driving experience. Mazda designers and clay modelers therefore refine their designs to the tenth of a millimeter to sculpt car bodies that make a visceral impact and stir the emotions of the people who see them and drive them. This is Mazda’s KODO – Soul of Motion design theme. Mazda pursues design aesthetics to express its cars’ spirit, beauty and forceful vitality that is ready for instantaneous motion.
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